Meji Meji - The Past That Never Fades Campaign
Grey Spaces Studio developed the creative direction for Meji Meji’s campaign, inspired by the real-life love story of the founders’ grandparents. Set in the 1960s, the campaign explores the innocence, romance and intentionality of love before the digital age, bringing a deeply personal narrative to life through rich storytelling. Through bold colours, tactile textures and carefully curated period details, we created a nostalgic yet timeless visual world that reflects the warmth, heritage and craftsmanship at the heart of the Meji Meji brand.
Captain Morgan Taste of Africa
Grey Spaces led creative direction and on-set consultation for Captain Morgan’s 2024 Africa campaign. Our scope covered model placement and styling, as well as the curation of food props used for product placement, ensuring the visual tone was precisely calibrated for the intended audience.
Papi Abz
Commissioned to lead creative direction for this debut fashion campaign, we oversaw visual direction, tone, stylist sourcing and full production. Papi Abz - a founding member of afro-fusion group NSG was stepping into fashion and modelling and this campaign was built to mark that transition
Meji Meji - The Past That Never Fades
Shot on the Lagos mainland, Grey Spaces led 360° production and creative direction for Meji Meji’s 5th Anniversary campaign film. The founder wanted to capture how love was expressed before the digital age, a tribute to physical media and the intimacy it held. We built a story that moves between nostalgic Super 8 footage and the present day, tracing how a single photograph can outlast a thousand messages.
Ashluxe - We Are Ashluxe Campaign
To mark the announcement of their UK launch, Grey Spaces produced and creative directed the campaign’s launch film. A story highlighting British culture, blending Ashluxe’s identity with the textures of everyday London life. Shot over two days in London, the film features guest appearances from Josh Oyinsan and Tom Moutchi.
Ashluxe - Dreams + Reality AW23 Campaign
Shot in Paris, this campaign was built around the bold, vibrant energy of the SS23 collection, drawing on the flamboyant detailing rooted in African design and the spirit of 1920s Harlem, directed and produced by Grey Spaces Studio.
Arlo - Speeding Music Video
Sony Music commissioned Grey Spaces to produce and direct the music video for breakthrough artist Arlo. The brief was to create a heartfelt love story that felt caged, a relationship Arlo wanted to run away from. We brought this to life by building a living room set inside a moving lorry, depicting “a home away from home,” and used slow-motion techniques to fully capture the emotions of both characters.
BBC1XTRA’s SIAN ANDERSON FOR WIRELESS FESTIVAL
Grey Spaces captured Sian Anderson’s mainstage headliner set at Wireless Festival, tasked with capturing the raw energy of the crowd and the electricity of live performances.
Tate Modern - Moving Series
Grey Spaces was commissioned to produce and edit two panel conversations into film for Tate, part of a programme by Tate Exchange marking Zanele Muholi’s forthcoming exhibition at Tate Modern
CONVERSE WORLD CUP ACTIVATION
Following the success of the AFCON activation, Grey Spaces was invited back to deliver the World Cup fan experience. Our brief was to build on that momentum while creating an even stronger sense of community and keeping the atmosphere fun and engaging throughout the tournament. To achieve this, we introduced complimentary haircuts and karaoke, giving fans entertaining ways to connect and ensuring the energy remained high during half-time as well as before and after each match. The event was covered by Gaffer Magazine, read their article here.
Converse AFCON Activation
To celebrate the AFCON finals we were commissioned by Converse to create a cultural activation, honouring the tournament and its wider impact. Spanning four floors, we conceptualised and produced an immersive, interactive experience featuring live screen printing in collaboration with Clint’s Inc, cultural games, live photography archiving, an intimate fireside chat and live screenings of the final.
STREETSOUK PARIS FASHION WEEK ACTIVATION
Grey Spaces was commissioned by Streetsouk to lead creative ideation and full scale production for their Paris Fashion Week pop-up. The activation brought together over 15 independent fashion brands in a space designed around culture, commerce and community. We delivered 360° production across the full event, drawing over 1,000 guests across six hours.
ASHLUXE POP-UP SOIRÈE
Grey Spaces was commissioned to produce Ashluxe’s summer pop-up, we handled venue sourcing, spatial design, wall and outdoor vinyl production, product branding, guest list curation, security and photo/video coverage. The activation drew over 3,000 shoppers and influencers throughout the day.
TRAPPING MOVIE PREMIERE
Grey Spaces led content production for the Trapping movie premiere, deploying a crew of twenty photographers and videographers across red carpet, interviews and guest coverage. With over 10,000 attendees, all content was delivered to the PR company within a one-day turnaround.
